Explainer videos · 60–90 seconds
Explainer Video
Agency.
An explainer video has one job: make a visitor understand what you do before they leave. BroCode Visuals writes, storyboards, animates and mixes explainer videos for SaaS products, startups and technology brands — usually 60–90 seconds, built around one clear problem and one clear outcome.
Why teams pick us
Understood in ninety seconds.
Script-led, not effect-led
The script is approved before anything is animated — that is where an explainer succeeds or fails.
One idea per video
We cut every secondary feature that dilutes the message and let the main outcome land.
Written for real buyers
Plain language over category jargon, so both the champion and their finance lead follow it.
Everywhere-ready
Homepage, ads, pitch decks, trade shows and sales emails — same story, right length for each.
What we deliver
Explainer video
production.
Animated Explainers
Illustrated or icon-led 2D animation for products that are hard to show on screen.
Screen-Based Explainers
Real interface footage, re-timed and annotated, for products that sell themselves visually.
Whiteboard & Diagram Style
Step-by-step visual logic for processes, integrations and technical workflows.
Scriptwriting & Storyboarding
Message framing, script and storyboard included as standard, not billed as extras.
Voiceover & Sound Design
Professional VO casting, music and mix, with subtitle files for sound-off viewing.
Ad Cutdowns
15s, 30s and vertical versions of the main explainer for paid campaigns.
Who we serve
Common use cases.
Homepage hero video
The first thing a visitor watches before deciding whether to read further.
Fundraising decks
A 90-second video that gets an investor to the point faster than 20 slides.
Paid campaigns
Hook-led cutdowns tested across LinkedIn, Meta and YouTube.
Sales enablement
A video reps can send after the first call to keep momentum alive.
Process
Explainer process.
Message & script
We define the audience, the one problem and the one outcome, then write and refine the script.
Storyboard & style
Frame-by-frame storyboard plus style frames, approved before production begins.
Produce & deliver
Animation or screen capture, VO, sound design, two revisions, and every cutdown you need.
FAQ
Questions, answered.
- What is a SaaS explainer video?
- A SaaS explainer video is a 60–90 second animated or screen-based video that states the problem your software solves, shows how it works and ends with a call to action. It usually lives on the homepage, in ads and in the sales deck.
- Why should SaaS companies use explainer videos?
- They compress a complex value proposition into under two minutes, reduce the explaining burden on sales calls, give paid campaigns a strong creative asset, and help new users understand the product before they churn.
- How long should an explainer video be?
- 60–90 seconds for a homepage explainer, 15–30 seconds for ad cutdowns, and up to three minutes only when the product genuinely needs it.
- What is the difference between an explainer and a product demo?
- An explainer sells the idea to someone who has just arrived. A product demo shows the actual interface to someone already evaluating options and goes into far more depth.
Got a project?
Tell us the goal, the footage you have and the deadline. You get scope, timeline and a fixed price back.